This is a tl;dr of my recent blog post about how I’m currently using Pinterest in my business. If you are an artist with a ton of original content to share and you don’t really know where to start with Pinterest, this post is for you.
For a long time, Pinterest made me feel like this.
The reality: Pinterest is a search engine.
This means pins live for weeks or even months as opposed to a day or two on typical social media channels.
As an artist, Pinterest is all about experimenting and finding what works for you. Try these steps for dipping your toes into the water and set yourself up for success!
Set a goal of 3-5 pins per day.
Start with re-pinning other people’s content if you’re new to Pinterest, and take the time to enjoy it. At this point we are building Pinterest into your daily routine.
Each board should have at least 50 pins.
You want relatable people to find and follow you, so give them the full picture of your style. This has also been a fun way for me to define my tastes and even inspired a bedroom painting project recently.
Change your name and bio to establish authority.
This also gives people an idea of what you will post. For example, I changed my name from Kelly Mason Photo to kelly mason | photographer to add another layer of casualness. I am a person AND a business, damnit!
Once you’re comfortable with the pinning process, add your own to the mix.
Crop some of your favorite/best performing nature photos (or Instagram posts) to a 9×16 ratio in Photoshop or Lightroom, then add them to a board full of your own photos. Mine is pretty basic and called “iphone wallpapers” with a description that subtly calls out my original photography.
Don’t be afraid to get freaky with your edits. People love unrealistic-looking images. Make that sky pink, baby.
Use basic titles based on what people are searching for.
Some that work for me (all in the format “_____ iPhone Wallpaper”):
Psychedelic iPhone Wallpaper
You can also let Pinterest tell you what keywords people are using.
Make sure they’re relevant. If you’re selling a product, what might people search for to find it?
Link to something that adds value to your business.
Ideally you’re selling a product and this is money, but even drumming up traffic to your website is a solid goal. Checking your analytics to see which pages get the most clicks can give you incredibly valuable insight.
Schedule your pins.
Don’t get excited and post them all at once. If you really want to milk your original content, schedule just one pin per day to start between re-pinned content.
Use an app with automatic scheduling like Tailwind to take it to the next level. Use my link to sign up and we both win!
Let your tools work for you and check back in a few days to check on your results. I got lucky and had two pins take off right away, which led to my original blog post about this topic. 🙂
Advanced users will figure out how to actually make money from all of this effort. Whether this is linking to a print store, product page, an eBook, or other downloadable content is up to you.
Have you tried any of theses tips? Have your own to share? Comment below! I’d love to hear about your pinning adventures.